Cultivating is much more than growing plants. It is a living art, an act of faith in the future that requires patience, commitment, and passion.
Cultivating is more than reproducing; it is about transforming, elevating and passing on. In many ways, cultivating is like building a family. You plant, you care, you hope. You deeply believe that today’s actions are shaping the world of tomorrow.
Each seed sown carries the hope of renewal, of continuity. An invisible, fragile, but very real project. You see nothing, but you believe. You watch over it, you water, you protect—just like you would for a growing child. Creating a family follows the same principle. You lay down roots, you nourish, you protect, and you watch it grow.
Culture, like parenthood, is built on a bet: that time, patience, and love will bear fruit.
In agriculture, we pass on know-how, a deep understanding of nature and an age-old wisdom rooted in the simplest gestures. In education, love and the values passed down are like the water and sun in a garden: essential for growth. In both cases, it’s not just about sustaining—it’s about growing, thriving and doing better.
A family, like a culture, takes time, effort, and endless trust in tomorrow.
And like in a family, culture requires dialogue. We listen to the earth as we listen to our loved ones. We learn to recognize its needs, its signs of fatigue and it bursts of vitality. We show up. We adjust. We support. We are present.
To cultivate also means accepting imperfection.
There will be storms, droughts and disappointments. There will be failures. And then, there’s that magical moment: when the seed sprouts, when the child laughs, when the fruit ripens. That moment when you realized that all those gestures—sometimes exhausting—were not in vain. They were necessary. They were beautiful.
In parenting, as in farming, we start again. We learn. We grow. Because behind every harvest, every smile, every success are silent days of doubt, invisible work and gestures repeated with faith—but always, the promise of the future motivates, inspires, and pushes us to persevere.
For us at tomaté!, cultivating—whether it’s the soil or human connection—means believing in life.
It’s choosing to build rather than endure. It’s celebrating the present while preparing the future. Because, in the end, every ripe tomato, every growing child is the result of patient care and sincere love.
